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Electronic commerce for low involvement consumer goods : success factors of Thai online merchants
Rotchanakitumnuai, S.; Speece, Mark - In: International journal of electronic customer … 1 (2007/08) 2, pp. 132-154
Persistent link: https://www.econbiz.de/10003754317
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On leveraging e-services for effective Relationship Management : exploring the necessary technological components
Galbreath, Jeremy; Hoffman, K. Douglas - In: International journal of electronic customer … 1 (2007/08) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10003754320
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Cause related marketing : commercialism or altruism ; finding the balance?
Svensson, Göran; Wood, Greg - In: International journal of electronic customer … 1 (2007/08) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10003754354
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Business/IT-alignment for customer relationship management : framework and case studies
Batenburg, Ronald; Versendaal, Johan - In: International journal of electronic customer … 1 (2007/08) 3, pp. 258-268
Persistent link: https://www.econbiz.de/10003754359
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Enhancing e-CRM in the insurance industry by mobile e-services
Bodendorf, Freimut; Schobert, Andreas - In: International journal of electronic customer … 1 (2007/08) 3, pp. 269-278
Persistent link: https://www.econbiz.de/10003754367
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Internet Marketing adoption : factors affecting website sophistication
Tiago, Maria Teresa Borges; Couto, João Pedro Almeida; … - In: International journal of electronic customer … 1 (2007/08) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10003754370
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A study for establishing E-commerce Business Satisfaction model to measure e-commerce success in SMEs
Gide, E.; Wu, M. X. - In: International journal of electronic customer … 1 (2007/08) 3, pp. 307-325
Persistent link: https://www.econbiz.de/10003754373
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Leveraging customer knowledge : a comparative study of eCRM functionality and its use in e-commerce websites
Kim, Yong-mi; Hawamdeh, Suliman - In: International journal of electronic customer … 1 (2007/08) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10003754377
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The application of process modelling and simulation techniques to analising the impact of CRM implementation
Adebanjo, Dotun - In: International journal of electronic customer … 1 (2007/08) 4, pp. 341-353
Persistent link: https://www.econbiz.de/10003754378
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The adoption of Customer Relationship Management (CRM) : an empirical study on Iranian firms
Keramati, Abbas; Zavareh, Javad Toufighi; Ellioon, A.; … - In: International journal of electronic customer … 1 (2007/08) 4, pp. 354-373
Persistent link: https://www.econbiz.de/10003754381