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Relationship marketing research (1983-2012) : an academic review and classification
Yadav, Brijesh Kumar; Singh, Abhijeet - In: International journal of electronic customer … 8 (2014) 4, pp. 221-250
Persistent link: https://www.econbiz.de/10011471518
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Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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A Critical Success Factor model for CRM implementation
Silva, Rui Vinhas da; Rahimi, Ilan Daniel's - In: International journal of electronic customer … 1 (2007/08) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003754235
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Technology dimension of CRM : the orientation level and its impact on the business performance of SMEs in Malaysia
Bin Ismail, Hishamuddin; Talukder, Dilruba; Panni, … - In: International journal of electronic customer … 1 (2007/08) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10003754242
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Cause and effect among expected, predicted and perceived relationship quality : the case of Taiwanese life insurance companies
Chen, Tser-yieth; Chou, Yu-Ting - In: International journal of electronic customer … 1 (2007/08) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10003754259
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Design of a generic customer relationship strategy management system
Kwok, K. C. M.; Choy, King Lun; Lau, Henry; Kwock, S. K. - In: International journal of electronic customer … 1 (2007/08) 2, pp. 109-131
Persistent link: https://www.econbiz.de/10003754311
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Electronic commerce for low involvement consumer goods : success factors of Thai online merchants
Rotchanakitumnuai, S.; Speece, Mark - In: International journal of electronic customer … 1 (2007/08) 2, pp. 132-154
Persistent link: https://www.econbiz.de/10003754317
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On leveraging e-services for effective Relationship Management : exploring the necessary technological components
Galbreath, Jeremy; Hoffman, K. Douglas - In: International journal of electronic customer … 1 (2007/08) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10003754320
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The finance-CRM nexus : measure of performance effectiveness
Oh, K.; Durden, G. - In: International journal of electronic customer … 1 (2007/08) 2, pp. 184-199
Persistent link: https://www.econbiz.de/10003754328
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Cause related marketing : commercialism or altruism ; finding the balance?
Svensson, Göran; Wood, Greg - In: International journal of electronic customer … 1 (2007/08) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10003754354