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Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu; Soni, Pavleen - In: International journal of electronic customer … 12 (2020) 4, pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
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Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?
Alshurideh, D. Muhammad - In: International journal of electronic customer … 12 (2019) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10012253349
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Relationship marketing research (1983-2012) : an academic review and classification
Yadav, Brijesh Kumar; Singh, Abhijeet - In: International journal of electronic customer … 8 (2014) 4, pp. 221-250
Persistent link: https://www.econbiz.de/10011471518
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Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash; Sudhahar, J. Clement - In: International journal of electronic customer … 9 (2015) 4, pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
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Modelling CRM applications and its impact on relationship outcomes : a B2B relationship perspective
John, Waseem - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011989792
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Who may be loyal? : personality, flow experience and customer e-loyalty
Teng, Ching-i.; Huang, Li-shia; Jeng, Shih-ping; Chou, … - In: International journal of electronic customer … 6 (2012) 1, pp. 20-47
Persistent link: https://www.econbiz.de/10009578911
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Enhancing customer loyalty in financial service through harnessing relationship marketing : the mediating effects of brand image
Pramanik, Shah Alam Kabir; Azam, Md. Shah; Rakib, Md. … - In: International journal of electronic customer … 14 (2024) 2, pp. 181-205
Persistent link: https://www.econbiz.de/10015064323
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Balancing power and dependency in buyer-supplier relationships
Böhme, Tillmann; Childerhouse, Paul; Deakins, Eric; … - In: International journal of electronic customer … 2 (2008) 2, pp. 120-139
Persistent link: https://www.econbiz.de/10003836330
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Constituents of buyers' satisfaction in Puerto Rican business relationships
Sosa Varela, Juan Carlos; Svensson, Göran; Mysen, Tore - In: International journal of electronic customer … 6 (2012) 2, pp. 193-215
Persistent link: https://www.econbiz.de/10009630946