Who may be loyal? : personality, flow experience and customer e-loyalty
Year of publication: |
2012
|
---|---|
Authors: | Teng, Ching-i. ; Huang, Li-shia ; Jeng, Shih-ping ; Chou, Yu-jen ; Hu, Ho-hsin |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 1, p. 20-47
|
Subject: | Online-Marketing | Internet marketing | Kundenbindungsprogramm | Loyalty program | Computerspiel | Video game | Strukturgleichungsmodell | Structural equation model |
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