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The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
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Prior research on user innovation has concentrated on markets in which products (e.g., mountain bikes, kitesurfing … innovation behavior. We question whether absent ownership is an innovation barrier, negatively impacting users' propensity to … reveal that private ownership has significant positive effects on user innovation behavior. Users, who own their equipment …
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"Base of the Pyramid" (BoP). However, this type of innovation requires more, in-depth information on the BoP and solution … but remains silent on how to identify and integrate BoP consumers into the innovation process. One obvious solution is to … innovation exists at the BoP at what levels of quality and 2) how firms can support the innovators to implement them into real …
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