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Community marketing in social media : can marketers leverage Facebook groups of celebrities?
Zauner, Alexander; Fink, Matthias; Maresch, Daniela; … - In: International journal of entrepreneurship and small business 16 (2012) 4, pp. 406-421
Persistent link: https://www.econbiz.de/10009577152
Cover Image
Community marketing in social media : can marketers leverage Facebook groups of celebrities?
Zauner, Alexander; Fink, Matthias; Maresch, Daniela; … - In: International journal of entrepreneurship and small business 16 (2012) 4, pp. 406-421
Persistent link: https://www.econbiz.de/10010016672