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Service performance quality evaluation and satisfaction in a USA wine festivalscape : buying behavioural effects
Bruwer, Johan; Kelley, Kathleen - In: International journal of event and festival management 6 (2015) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10011298053
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Reducing information asymmetry in the auctioning of non-perishable experience goods : the case of online wine auctions
Onur, Ilke; Bruwer, Johan; Lockshin, Lawrence S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012238368
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Consumption dynamics and demographics of Canadian wine consumers : retailing insights from the tasting room channel
Bruwer, Johan; Lesschaeve, Isabelle; Campbell, Benjamin L. - In: Journal of retailing and consumer services 19 (2012) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10009507904
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Wine choice and drivers of consumption explored in relation to generational cohorts and methodology
MacDonald, Jasmine B.; Saliba, Anthony J.; Bruwer, Johan - In: Journal of retailing and consumer services 20 (2013) 3, pp. 349-357
Persistent link: https://www.econbiz.de/10009759776
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Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars; Bruwer, Johan; Galan, Jean-Philippe - In: Journal of retailing and consumer services 71 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014261175