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~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~isPartOf:"The journal of product & brand management"
~person:"Bruwer, Johan"
~person:"Usman, Osly"
~person:"Verhoef, Peter C."
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Consumer behaviour
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Bruwer, Johan
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International journal of event and festival management
Journal of strategic marketing
Marketing accountability for marketing and non-marketing outcomes
The journal of product & brand management
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
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Asia Pacific journal of marketing and logistics
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Journal of retailing and consumer services
5
International journal of wine business research : IJWBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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International journal of hospitality management
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Journal of interactive marketing
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The international review of retail, distribution and consumer research
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Agrekon
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE
1
Econometric Institute research papers
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European journal of marketing : EJM
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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International journal of management reviews : IJMR
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Inventi impact: service sector
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising research
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Journal of food products marketing
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing : JIFAM
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Journal of service research : JSR
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MSI reports : working paper series
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Research series / Erasmus Universiteit Rotterdam
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The journal of consumer marketing
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Tinbergen Institute research series
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ECONIS (ZBW)
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1
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
2
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
Saved in:
3
Service performance quality evaluation and satisfaction in a USA wine festivalscape : buying behavioural effects
Bruwer, Johan
;
Kelley, Kathleen
- In:
International journal of event and festival management
6
(
2015
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10011298053
Saved in:
4
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
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