Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Year of publication: |
2012
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Authors: | Bruwer, Johan ; Buller, Courtney |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 5, p. 307-316
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Subject: | Japan | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Herkunftsbezeichnung | Designation of origin |
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