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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~person:"Ranaweera, Chatura"
~subject:"Virales Marketing"
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Virales Marketing
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Ranaweera, Chatura
Filieri, Raffaele
5
Zhang, Zili
5
Balaji, M. S.
4
Li, Hengyun
4
Zhang, Lu
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Jayawardhena, Chanaka
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Law, Chun Hung Roberts
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Line, Nathaniel D.
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Azer, Jaylan
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Chatzipanagiotou, Kalliopi
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International journal of hospitality management
Journal of business research : JBR
European journal of marketing : EJM
1
Journal of service theory and practice : JSTP
1
Marketing letters : a journal of research in marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Talk up or criticize? : customer responses to WOM about competitors during social interactions
Ranaweera, Chatura
;
Jayawardhena, Chanaka
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2636-2656
Persistent link: https://www.econbiz.de/10010483027
Saved in:
2
Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
146
(
2022
),
pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
Saved in:
3
Dynamic trends in online product ratings : a diagnostic utility explanation
Wang, Fang
;
Menon, Kalyani
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
87
(
2018
),
pp. 80-89
Persistent link: https://www.econbiz.de/10011866549
Saved in:
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