Talk up or criticize? : customer responses to WOM about competitors during social interactions
Chatura Ranaweera; Chanaka Jayawardhena
| Year of publication: |
2014
|
|---|---|
| Authors: | Ranaweera, Chatura ; Jayawardhena, Chanaka |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 12, p. 2636-2656
|
| Subject: | Word of mouth received | Word of mouth given | Critical incidents | Social identity | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010483027