//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Reihe: Versicherungswirtschaft"
~isPartOf:"Tourism management : research, policies, practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
168
Markenführung
168
Brand image
98
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
98
Beziehungsmarketing
56
Relationship marketing
56
Versicherungsbetrieb
56
Hotel industry
54
Hotellerie
54
Brand
41
Markenartikel
39
Customer satisfaction
27
Kundenzufriedenheit
27
Tourism marketing
27
Tourismusmarketing
27
Social Web
25
Social web
25
Internet marketing
23
Online-Marketing
23
Destination management
21
Destinationsmanagement
21
Gastronomie
21
Restaurant industry
21
Deutschland
20
Dienstleistungsqualität
19
Emotion
19
Service quality
19
Brand equity
17
Germany
17
Versicherung
16
Insurance
15
Brand loyalty
14
Marketingmanagement
12
Advertising effects
11
Holiday behaviour
11
Luxury goods
11
Luxusgüter
11
Markentreue
11
more ...
less ...
Online availability
All
Undetermined
129
Type of publication
All
Article
172
Book / Working Paper
56
Type of publication (narrower categories)
All
Article in journal
172
Aufsatz in Zeitschrift
172
Hochschulschrift
27
Thesis
24
Dissertation u.a. Prüfungsschriften
22
Bibliografie enthalten
11
Bibliography included
11
Bibliografie
3
Bibliography
3
Bibliographie
2
more ...
less ...
Language
All
English
172
German
49
Undetermined
7
Author
All
King, Ceridwyn
7
Maser, Harald
6
Han, Heesup
5
Ahn, Jiseon
4
Back, Ki-Joon
4
Pike, Steven
4
So, Kevin Kam Fung
4
Baloglu, Seyhmus
3
Fu, Xiaoxiao
3
Hwang, Jinsoo
3
Jang, Soocheong
3
Jiménez-Barreto, Jano
3
Kang, Juhee
3
Seo, Soobin
3
Singal, Manisha
3
Wang, Yao-Chin
3
Wittmer, Norbert
3
Wong, IpKin Anthony
3
Xiong, Lina
3
Bianchi, Constanza
2
Braun, Erik
2
Böbel, Burkhard
2
Campo, Sara
2
Chua, Bee-Lia
2
Degenhardt, Martina
2
Dillschneider, Stefan
2
Ehrlich, Kathleen
2
Endres, Klaus
2
Engeländer, Frank
2
Eurich, Andreas
2
Faßbender, Jürgen
2
Foroudi, Pantea
2
Gordon, Susan E.
2
Gómez, Mar
2
Günnewig, Martin
2
Han, Sung Ho
2
Horstkötter, Markus
2
Hudson, Simon
2
Hyun, Sunghyup Sean
2
Jahn, Andreas
2
more ...
less ...
Published in...
All
International journal of hospitality management
Reihe: Versicherungswirtschaft
Tourism management : research, policies, practice
Journal of business research : JBR
606
The journal of brand management : an international journal
568
The journal of product & brand management
387
SpringerLink / Bücher
337
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Psychology & marketing
115
Journal of marketing communications
114
Marketing intelligence & planning
114
Journal of strategic marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Journal of marketing management : MM
102
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Innovatives Markenmanagement
86
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Journal of advertising research
77
International journal of internet marketing and advertising : IJIMA
76
Journal of promotion management : innovations in planning and applied research
76
Research
73
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
69
Journal of fashion marketing and management
68
Journal of international consumer marketing
68
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
60
Journal of global marketing
57
Journal of marketing research : JMR
56
Journal of retailing
54
Journal of travel and tourism marketing
54
more ...
less ...
Source
All
ECONIS (ZBW)
202
USB Cologne (EcoSocSci)
26
Showing
1
-
10
of
228
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.
;
Scherrer, Pascal
;
Weiler, Betty
; …
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
Saved in:
2
Evaluating impacts of the physical servicescape on satisfaction in cancer care waiting experiences
Lugosi, Peter
;
O'Brien, Colette
;
Olya, Hossein
;
Pink, …
- In:
International journal of hospitality management
112
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014334444
Saved in:
3
Processing promotional travel narratives
Rozier-Rich, Samantha
;
Santos, Carla Almeida
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
Saved in:
4
Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin
;
Wan, Chin-Sheng
;
Lee, Hsin-Yi
- In:
Tourism management : research, policies, practice
29
(
2008
)
1
,
pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
Saved in:
5
Die Aussagefähigkeit der Gewinn- und Verlustrechnung von Lebensversicherungsunternehmen : Überschneidungsprobleme aus versicherungsmathematischer und betriebswirtschaftlicher Sicht...
Schucht, Frauke
-
1991
Persistent link: https://www.econbiz.de/10000822046
Saved in:
6
Computergestützte Vertriebssteuerung in Versicherungsunternehmen : Anforderungen und Gestaltungsaspekte eines computergestützten Informationssystems
Böbel, Burkhard
-
1998
Persistent link: https://www.econbiz.de/10000643227
Saved in:
7
Finanzwirtschaftliche Effekte von Rückversicherungsverträgen in der Schaden- und Unfallversicherung
Arnoldussen, Ludger
-
1991
Persistent link: https://www.econbiz.de/10000108915
Saved in:
8
Wertorientierte Steuerung von Versicherungsunternehmen mit Solvency II
Ehrlich, Kathleen
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003917412
Saved in:
9
Value Based Management und IAS/IFRS im Schadenversicherungsunternehmen
Zons, Michael
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003301747
Saved in:
10
Personenbezogene Einflussfaktoren für den Vertriebserfolg im Versicherungsvertrieb : eine empirische Analyse bei Ausschließlichkeitsvertretern
Vogler, Dirk
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10003831273
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->