Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Year of publication: |
2008
|
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Authors: | Chiou, Wen-Bin ; Wan, Chin-Sheng ; Lee, Hsin-Yi |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 29.2008, 1, p. 146-150
|
Subject: | Tourismusmarketing | Tourism marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Taiwan |
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