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Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: International journal of hospitality management 31 (2012) 2, pp. 319-328
Persistent link: https://www.econbiz.de/10009503322
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Antecedents of mandatory customer participation in service encounters : an empirical study
Chen, Sandy C.; Raab, Carola; Tanford, Sarah - In: International journal of hospitality management 46 (2015), pp. 65-75
Persistent link: https://www.econbiz.de/10011301996
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The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah - In: International journal of hospitality management 34 (2013), pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011981828