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~isPartOf:"International journal of hospitality management"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Design
United States
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Brand management
105
Markenführung
105
Consumer behaviour
76
Konsumentenverhalten
76
Brand image
58
Markenimage
58
Beziehungsmarketing
42
Hotel industry
42
Hotellerie
42
Relationship marketing
42
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Markenartikel
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Customer satisfaction
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Kundenzufriedenheit
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Gastronomie
19
Restaurant industry
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Bai, Billy
1
Busser, James A.
1
Carlbäck, Mats
1
Chan, Elisa K.
1
Cheng, Yuqiao
1
Fu, Rachel J. C.
1
Gim, Jaehee
1
Hodari, Demian
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Hwang, Yoo Hee
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1
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Kim, Heewon
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Li, Tianze
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1
O’Neill, John W.
1
Pink, Ryan C.
1
Seo, Soobin
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Shulga, Lenna V.
1
Singal, Manisha
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International journal of hospitality management
Journal of business research : JBR
41
The journal of brand management : an international journal
40
International journal of advertising : the review of marketing communications
32
International Journal of Operations & Production Management
31
Journal of advertising research
31
The journal of product & brand management
31
Journal of marketing communications
27
International Journal of Quality & Reliability Management
26
International journal of advertising : the quarterly review of marketing communications
21
Journal of Business Strategy
20
SpringerLink / Bücher
20
Strategic Direction
20
Online Information Review
19
Journal of promotion management : JPM
18
Renewable Energy
18
Industrial Management & Data Systems
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of advertising
16
Industrial Robot: An International Journal
15
Journal of promotion management : innovations in planning and applied research
13
Journal of Documentation
12
Journal of retailing and consumer services
12
Energy
11
International Journal of Retail & Distribution Management
11
The IUP journal of brand management : IJBRM
11
European journal of marketing : EJM
10
IWMI Research Reports
10
International journal of internet marketing and advertising : IJIMA
10
Journal of historical research in marketing
10
Journal of international consumer marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Property Management
10
Psychology & marketing
10
Journal of Fashion Marketing and Management: An International Journal
9
Journal of advertising : official publication of the American Academy of Advertising
9
Open House International
9
The journal of consumer marketing
9
Asia Pacific journal of marketing and logistics
8
Business Process Management Journal
8
European Journal of Innovation Management
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ECONIS (ZBW)
8
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1
Evaluating impacts of the physical servicescape on satisfaction in cancer care waiting experiences
Lugosi, Peter
;
O'Brien, Colette
;
Olya, Hossein
;
Pink, …
- In:
International journal of hospitality management
112
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014334444
Saved in:
2
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
3
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
4
Pipeline speed of chain-branded hotels in the U.S. : a competitive dynamics perspective
Wang, Yao-Chin
;
Tsai, Yi-Lin
;
Fu, Rachel J. C.
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255927
Saved in:
5
Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.
;
Hodari, Demian
;
Li, Tianze
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
Saved in:
6
Do brands matter? : a comparison of branded and independent hotels’ performance during a full economic cycle
O’Neill, John W.
;
Carlbäck, Mats
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 515-521
Persistent link: https://www.econbiz.de/10009130589
Saved in:
7
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
8
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
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