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Advertising expenditure and consumer prices
Rauch, Ferdinand - In: International journal of industrial organization 31 (2013) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
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Price effects of search advertising restrictions
Svitak, Jan; Tichem, Jan; Haasbeek, Stefan - In: International journal of industrial organization 77 (2021), pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
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Is targeted advertising always beneficial?
Ben Elhadj-Ben Brahim, Nada; Lahmandi-Ayed, Rim; … - In: International journal of industrial organization 29 (2011) 6, pp. 678-689
Persistent link: https://www.econbiz.de/10009375204
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Non-comparartive versus comparative advertising of quality
Emons, Winand; Fluet, Claude - In: International journal of industrial organization 30 (2012) 4, pp. 352-360
Persistent link: https://www.econbiz.de/10009658197
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Brands' quality levels, prices, and advertising outlays : empirical evidence on signals and information costs
Caves, Richard E. - In: International journal of industrial organization 14 (1996) 1, pp. 29-52
Persistent link: https://www.econbiz.de/10001196922
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Advertising and prices as signals of quality in a regime of price rivalry
Fluet, Claude; Garella, Paolo G. - In: International journal of industrial organization 20 (2002) 7, pp. 907-930
Persistent link: https://www.econbiz.de/10001681875
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Price and advertising as signals of quality when some consumers are informed
Linnemer, Laurent - In: International journal of industrial organization 20 (2002) 7, pp. 931-947
Persistent link: https://www.econbiz.de/10001681902
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Media market concentration, advertising levels, and ad prices
Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle; … - In: International journal of industrial organization 30 (2012) 3, pp. 321-325
Persistent link: https://www.econbiz.de/10009658212
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Net Neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - In: International journal of industrial organization 43 (2015), pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
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Advertising and pricing to deter or accommodate entry when demand is unknown : comment
Albæk, Svend - In: International journal of industrial organization 12 (1994) 1, pp. 83-87
Persistent link: https://www.econbiz.de/10001155700