Brands' quality levels, prices, and advertising outlays : empirical evidence on signals and information costs
Richard E. Caves ; David P. Greene
| Year of publication: |
1996
|
|---|---|
| Authors: | Caves, Richard E. |
| Other Persons: | Greene, David P. (contributor) |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 14.1996, 1, p. 29-52
|
| Subject: | Produktqualität | Product quality | Werbung | Advertising | Preis | Price | Signalling | Informationskosten | Information costs | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001196922