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Media substitution and economies of scale in advertising
Seldon, Barry J.; Jewell, R. Todd; O'Brien, Daniel M. - In: International journal of industrial organization 18 (2000) 8, pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
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Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B. - In: International journal of industrial organization 9 (1991) 4, pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
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Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca; Resende, Joana - In: International journal of industrial organization 63 (2019), pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
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Net Neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - In: International journal of industrial organization 43 (2015), pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
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Media substitution in advertising : a spirited case study
Frank, Mark W. - In: International journal of industrial organization 26 (2008) 1, pp. 308-326
Persistent link: https://www.econbiz.de/10003629112
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Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf; Grosskopf, Shawna; Seldon, Barry J.; … - In: International journal of industrial organization 22 (2004) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
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Segmentation, advertising and prices
Galeotti, Andrea; Moraga-González, José Luis - In: International journal of industrial organization 26 (2008) 5, pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
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Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich; Song, Minjae - In: International journal of industrial organization 27 (2009) 2, pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
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Informative advertising in differentiated oligopoly markets
Hamilton, Stephen F. - In: International journal of industrial organization 27 (2009) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10003812995
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Is targeted advertising always beneficial?
Ben Elhadj-Ben Brahim, Nada; Lahmandi-Ayed, Rim; … - In: International journal of industrial organization 29 (2011) 6, pp. 678-689
Persistent link: https://www.econbiz.de/10009375204