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Advertising
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Anderson, Simon P.
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International journal of industrial organization
The international journal of human resource management
263
Journal of advertising research
241
International journal of advertising : the review of marketing communications
215
Journal of business research : JBR
187
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
SpringerLink / Bücher
183
Journal of advertising : official publication of the American Academy of Advertising
181
Journal of marketing communications
155
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : JPM
85
Young Consumers
83
International journal of production economics
78
Journal of marketing
78
NBER working paper series
75
European journal of operational research : EJOR
73
Journal of historical research in marketing
73
European journal of marketing : EJM
72
Marketing Science
69
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
63
Working paper / National Bureau of Economic Research, Inc.
62
International journal of internet marketing and advertising : IJIMA
61
International Marketing Review
59
NBER Working Paper
59
Psychology & marketing
58
Strategic Direction
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
International journal of technology management : IJTM
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of production research
55
Journal of Product & Brand Management
54
The journal of technology transfer
53
Journal of current issues and research in advertising : JCIRA
51
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ECONIS (ZBW)
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1
Empirical tools and competition analysis : past progress and current problems
Pakes, Ariel
- In:
International journal of industrial organization
53
(
2017
),
pp. 241-266
Persistent link: https://www.econbiz.de/10011804730
Saved in:
2
Segmentation,
advertising
and prices
Galeotti, Andrea
;
Moraga-González, José Luis
- In:
International journal of industrial organization
26
(
2008
)
5
,
pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
Saved in:
3
Do media consumers really dislike
advertising
? : an empirical assessment of the role of
advertising
in print media markets
Kaiser, Ulrich
;
Song, Minjae
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
Saved in:
4
Informative
advertising
in differentiated oligopoly markets
Hamilton, Stephen F.
- In:
International journal of industrial organization
27
(
2009
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003812995
Saved in:
5
Is targeted
advertising
always beneficial?
Ben Elhadj-Ben Brahim, Nada
;
Lahmandi-Ayed, Rim
; …
- In:
International journal of industrial organization
29
(
2011
)
6
,
pp. 678-689
Persistent link: https://www.econbiz.de/10009375204
Saved in:
6
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
7
Advertising
expenditure and consumer prices
Rauch, Ferdinand
- In:
International journal of industrial organization
31
(
2013
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
Saved in:
8
Contest functions : theoretical foundations and issues in estimation
Hao, Jia
;
Skaperdas, Stergios
;
Vaidya, Samarth
- In:
International journal of industrial organization
31
(
2013
)
3
,
pp. 211-222
Persistent link: https://www.econbiz.de/10009775040
Saved in:
9
Informing the uninformed : how drug
advertising
affects check-up visits
Hosken, Daniel S.
;
Wendling, Brett
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
Saved in:
10
Direct-to-consumer
advertising
and consumer welfare
Jayawardhana, Jayani
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
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