Direct-to-consumer advertising and consumer welfare
Year of publication: |
2013
|
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Authors: | Jayawardhana, Jayani |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 31.2013, 2, p. 164-180
|
Subject: | Direct-to-consumer advertising | Physician advertising | Prescription drugs | Structural model | Welfare | Direktmarketing | Direct marketing | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Werbewirkung | Advertising effects | Ärzte | Physicians | Wohlfahrtsanalyse | Welfare analysis | Schätzung | Estimation |
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