//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of industrial organization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
150 erfolgreiche Werbeideen fü...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
53
Werbung
53
Theorie
50
Theory
50
Einzelhandel
39
Retail trade
39
Preismanagement
23
Pricing strategy
23
Consumer behaviour
18
Konsumentenverhalten
18
Market entry
12
Markteintritt
12
Product differentiation
10
Produktdifferenzierung
10
Vertical integration
10
Vertikale Integration
10
Competition
9
Product quality
9
Produktqualität
9
Signalling
9
USA
9
United States
9
Wettbewerb
9
Lieferantenmanagement
8
Supplier relationship management
8
Preis
7
Price
7
Advertising effects
6
Buyer power
6
E-commerce
6
Electronic Commerce
6
Internet marketing
6
Market power
6
Market structure
6
Marktmacht
6
Marktstruktur
6
Online-Marketing
6
Werbewirkung
6
Einzelhandelspreis
5
Nachfragemacht
5
more ...
less ...
Online availability
All
Undetermined
32
Free
1
Type of publication
All
Article
90
Type of publication (narrower categories)
All
Article in journal
90
Aufsatz in Zeitschrift
90
Language
All
English
90
Author
All
Chambolle, Claire
3
Janssen, Maarten C. W.
3
Albæk, Svend
2
Anderson, Simon P.
2
Fluet, Claude
2
Hamilton, Stephen F.
2
Kind, Hans Jarle
2
Maican, Florín G.
2
Moraga-González, José Luis
2
Orth, Matilda
2
Overgaard, Per Baltzer
2
Pozzi, Andrea
2
Alderighi, Marco
1
Allain, Marie-Laure
1
Allender, William
1
Avenel, Eric
1
Avignon, Rémi
1
Bagwell, Kyle
1
Bauner, Christoph
1
Baye, Michael R.
1
Bedre-Defolie, Özlem
1
Ben Elhadj-Ben Brahim, Nada
1
Bettas, Nikolaos
1
Bloch, Francis
1
Caprice, S.
1
Carneiro, Anabela
1
Carree, Martin Anthony
1
Cason, Timothy N.
1
Caves, Richard E.
1
Celik, Levent
1
Christin, Clémence
1
Christou, C.
1
Ciliberto, Federico
1
Creane, Anthony
1
D'Annunzio, Anna
1
Datta, Shakun
1
De los Santos, Babur
1
Dinlersoz, Emin Murat
1
Eckert, Andrew
1
Emons, Winand
1
more ...
less ...
Published in...
All
International journal of industrial organization
SpringerLink / Bücher
1,476
Journal of retailing and consumer services
715
Journal of business research : JBR
354
Gabler Edition Wissenschaft
336
Springer eBook Collection
324
Journal of retailing
321
Springer eBook Collection / Business and Economics
321
Europäische Hochschulschriften / 5
260
European journal of operational research : EJOR
246
Research
245
Journal of advertising research
238
The international review of retail, distribution and consumer research
232
International journal of retail & distribution management
227
International journal of advertising : the review of marketing communications
208
International journal of production economics
193
Lehrbuch
184
International journal of advertising : the quarterly review of marketing communications
183
Management science : journal of the Institute for Operations Research and the Management Sciences
173
Journal of advertising
170
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
148
Journal of marketing
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
125
NBER working paper series
125
European journal of marketing : EJM
110
essentials
106
NBER Working Paper
102
Gabler Research
98
International journal of retail and distribution management
98
Working paper / National Bureau of Economic Research, Inc.
98
Journal of historical research in marketing
93
Hamburger Schriften zur Marketingforschung
92
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
92
Psychology & marketing
91
Journal of promotion management : JPM
88
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of marketing research : JMR
85
Ifo Schnelldienst
84
more ...
less ...
Source
All
ECONIS (ZBW)
90
Showing
1
-
10
of
90
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B.
- In:
International journal of industrial organization
9
(
1991
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
Saved in:
2
The effect of retail competition on relationship-specific investments : evidence from new car advertising
Murry, Charles
- In:
International journal of industrial organization
59
(
2018
),
pp. 253-281
Persistent link: https://www.econbiz.de/10012103346
Saved in:
3
Incumbent firms ́response to entry : price, advertising, and new product introduction
Thomas, Louis A.
- In:
International journal of industrial organization
17
(
1999
)
4
,
pp. 527-555
Persistent link: https://www.econbiz.de/10001382166
Saved in:
4
Reputational spillovers, innovation, licensing, and entry
Jensen, Richard
- In:
International journal of industrial organization
10
(
1992
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10001125804
Saved in:
5
Advertising and pricing to deter or accommodate entry when demand is unknown
Bagwell, Kyle
- In:
International journal of industrial organization
8
(
1990
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10001088577
Saved in:
6
Advertising and industrial location
Hwang, Hong
- In:
International journal of industrial organization
6
(
1988
)
2
,
pp. 223-231
Persistent link: https://www.econbiz.de/10001067117
Saved in:
7
Advertising and pricing to deter or accommodate entry when demand is unknown : comment
Albæk, Svend
- In:
International journal of industrial organization
12
(
1994
)
1
,
pp. 83-87
Persistent link: https://www.econbiz.de/10001155700
Saved in:
8
How to sell a pickup truck : 'beat-or-pay' advertisements as facilitating devices
Baye, Michael R.
- In:
International journal of industrial organization
12
(
1994
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10001155711
Saved in:
9
Informative advertising and product match
Meurer, Michael J.
- In:
International journal of industrial organization
12
(
1994
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10001155712
Saved in:
10
Does advertising mislead consumers to buy low-quality products?
Mizuno, Makoto
- In:
International journal of industrial organization
8
(
1990
)
4
,
pp. 545-558
Persistent link: https://www.econbiz.de/10001104056
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->