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Advertising
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International journal of industrial organization
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
302
Journal of business research : JBR
279
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
249
Journal of marketing communications
225
Journal of advertising
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Journal of promotion management : JPM
147
Psychology & marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
Journal of retailing and consumer services
114
European journal of marketing : EJM
106
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing
87
SpringerLink / Bücher
87
International journal of internet marketing and advertising : IJIMA
85
Marketing : ZFP ; journal of research and management
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Journal of current issues and research in advertising : JCIRA
75
Marketing letters : a journal of research in marketing
75
European journal of operational research : EJOR
74
Journal of historical research in marketing
72
NBER working paper series
72
Marketing Science
71
Health marketing quarterly
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
62
Journal of current issues and research in advertising
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
NBER Working Paper
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
49
Young consumers : insight and ideas for responsible marketers
49
CESifo working papers
42
International journal of hospitality management
42
Journal of business ethics : JOBE
42
Journal of global marketing
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ECONIS (ZBW)
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1
Net Neutrality and internet fragmentation : the role of online
advertising
D'Annunzio, Anna
;
Russo, Antonio
- In:
International journal of industrial organization
43
(
2015
),
pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
Saved in:
2
Do media consumers really dislike
advertising
? : an empirical assessment of the role of
advertising
in print media markets
Kaiser, Ulrich
;
Song, Minjae
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
Saved in:
3
The economics of
advertising
and privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
Saved in:
4
Informing the uninformed : how drug
advertising
affects check-up visits
Hosken, Daniel S.
;
Wendling, Brett
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
Saved in:
5
Direct-to-consumer
advertising
and consumer welfare
Jayawardhana, Jayani
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
Saved in:
6
Price effects of search
advertising
restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
7
Incumbent firms ́response to entry : price,
advertising
, and new product introduction
Thomas, Louis A.
- In:
International journal of industrial organization
17
(
1999
)
4
,
pp. 527-555
Persistent link: https://www.econbiz.de/10001382166
Saved in:
8
Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B.
- In:
International journal of industrial organization
9
(
1991
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
Saved in:
9
Reputational spillovers, innovation, licensing, and entry
Jensen, Richard
- In:
International journal of industrial organization
10
(
1992
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10001125804
Saved in:
10
Advertising
and pricing to deter or accommodate entry when demand is unknown
Bagwell, Kyle
- In:
International journal of industrial organization
8
(
1990
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10001088577
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