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~isPartOf:"International journal of innovation management"
~person:"Bessant, John R."
~person:"Handrich, Matthias"
~person:"Pomegbe, Wisdom Wise Kwabla"
~subject:"Absorption"
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Market orientation and new product success relationship : the role of
innovation
capability, absorptive capacity, green brand positioning
Dogbe, Courage Simon Kofi
;
Bamfo, Bylon Abeeku
; …
- In:
International journal of innovation management
25
(
2021
)
3
,
pp. 2150033-1-2150033-30
Persistent link: https://www.econbiz.de/10012593369
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