Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning
Courage Simon Kofi Dogbe, Bylon Abeeku Bamfo and Wisdom Wise Kwabla Pomegbe
| Year of publication: |
2021
|
|---|---|
| Authors: | Dogbe, Courage Simon Kofi ; Bamfo, Bylon Abeeku ; Pomegbe, Wisdom Wise Kwabla |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 25.2021, 3, p. 2150033-1-2150033-30
|
| Subject: | Market orientation | new product success | innovation capability | absorptive capacity | green brand positioning | Produktentwicklung | New product development | Innovation | Marketingmanagement | Marketing management | Markenführung | Brand management | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | China | Absorption | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S136391962150033X [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593369