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Firm innovativeness - the sufficient condition for business success? : examining antecedents of firm innovativeness and how it affects business success
Handrich, Matthias; Handrich, Franziska; Heidenreich, Sven - In: International journal of innovation management 19 (2015) 5, pp. 1550053-1-26
Persistent link: https://www.econbiz.de/10011422467
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Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning
Dogbe, Courage Simon Kofi; Bamfo, Bylon Abeeku; … - In: International journal of innovation management 25 (2021) 3, pp. 2150033-1-2150033-30
Persistent link: https://www.econbiz.de/10012593369