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~isPartOf:"International journal of innovation management"
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International journal of innovation management
The journal of consumer marketing
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Humanomics
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International Journal of Innovation Management (ijim)
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International journal of market research : JMRS ; the journal of the Market Research Society
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Applying predictive analytics within the service sector
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Business Advancement through Technology Volume I : Markets and Marketing in Transition
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Customer-centric marketing strategies : tools for building organizational performance
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Financial Times Deutschland
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Humanomics: The International Journal of Systems and Ethics
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Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Non-Profit Organisations, Volume III : Society, Sustainability and Accountability
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Qualitative market research : an international journal
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Quantitative research methods in consumer psychology : contemporary and data-driven approaches
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Services marketing quarterly
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Role of corporate leadership and innovation claims on consumer perception of premium products
Gofman, Alex
;
Bevolo, Marco
;
Moskowitz, Howard R.
- In:
International journal of innovation management
13
(
2009
)
4
,
pp. 665-681
Persistent link: https://www.econbiz.de/10003916549
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2
Improving customers targeting with short intervention testing
Gofman, Alex
;
Moskowitz, Howard R.
- In:
International journal of innovation management
14
(
2010
)
3
,
pp. 435-448
Persistent link: https://www.econbiz.de/10008664313
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