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~isPartOf:"International journal of innovation management"
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International journal of innovation management
Journal of marketing research : JMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Vanderbilt Owen Graduate School of Management Research Paper
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Brand management ; Vol. 1
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Organizational Behavior and Human Decision Processes
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The evolution of brands : from signals of quality to storehouses of trust
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Consumers' response to really new products : a cohesive synthesis of current research and future research directions
Feurer, Sven
;
Hoeffler, Steve
;
Zhao, Min
;
Herzenstein, …
- In:
International journal of innovation management
25
(
2021
)
8
,
pp. 2150092-1-2150092-42
Persistent link: https://www.econbiz.de/10012813327
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