Consumers' response to really new products : a cohesive synthesis of current research and future research directions
Year of publication: |
2021
|
---|---|
Authors: | Feurer, Sven ; Hoeffler, Steve ; Zhao, Min ; Herzenstein, Michal |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 25.2021, 8, p. 2150092-1-2150092-42
|
Subject: | consumer reactions | Really new products | research agenda | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation |
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