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~isPartOf:"International journal of innovation management"
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Consumer behaviour
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New product development
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International journal of innovation management
Journal of marketing research : JMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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From Little's law to marketing science : essays in honor of John D.C. Little
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Consumers' response to really new products : a cohesive synthesis of current research and future research directions
Feurer, Sven
;
Hoeffler, Steve
;
Zhao, Min
;
Herzenstein, …
- In:
International journal of innovation management
25
(
2021
)
8
,
pp. 2150092-1-2150092-42
Persistent link: https://www.econbiz.de/10012813327
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