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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
351
Konsumentenverhalten
351
Internet marketing
180
Online-Marketing
180
Social Web
155
Social web
155
Online retailing
94
Online-Handel
94
Brand management
81
Markenführung
81
Beziehungsmarketing
80
Relationship marketing
80
Advertising effects
77
Viral marketing
67
Virales Marketing
67
Brand image
60
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52
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social media
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Facebook
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Innovation adoption
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77
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Bright, Laura F.
2
Hatzithomas, Leonidas
2
Kwon, Eun Sook
2
Lepkowska-White, Elzbieta
2
Moschis, George P.
2
Vashisht, Devika
2
Yoon, Hye Jin
2
Acikgoz, Fulya
1
Aghniadi
1
Alexandrovskiy, Sergey
1
Alvarez-Altamirano, Katerina
1
Amoako, George Kofi
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An, Soontae
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1
Arnita, Devi
1
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1
Bae, Young Han
1
Bakr, Yousra
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Balsubramanian, Siva K.
1
Barrichello, Alcides
1
Bayrak Meydanoğlu, Ela Sibel
1
Boateng, Henry
1
Bolat, Elvira
1
Boostrom, Robert
1
Brandt, Alan
1
Brettel, Malte
1
Burnaz, Sebnem
1
Böhm, Stephan
1
Ceylan, Aylin
1
Chan, Terri H.
1
Chaudhary, Monica
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Costa, Renato J. Lopes da
1
Culqui-Salazar, Raul Enrique
1
Dankwa, Dan Duku
1
De Cicco, Roberta
1
Dias, Álvaro Lopes
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
144
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
92
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Psychology & marketing
64
Journal of promotion management : JPM
63
Journal of advertising research
60
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
35
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
Marketing : ZFP ; journal of research and management
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing research
16
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ECONIS (ZBW)
77
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1
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
2
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
4
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia
;
Foreman, Jeffrey
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
Saved in:
5
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
7
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
8
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
9
Consumer mind-sets and attitudes towards online marketing messages
Sääksjärvi, Maria
;
Pol, Gratiana
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Saved in:
10
Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
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