Narrow search
Showing 1 - 10 of 77
Cover Image
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>; Laverie, Debra A.; Rinaldo, … - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Cover Image
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Cover Image
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook; Kim, Jooyoung - In: International journal of internet marketing and … 16 (2022) 3, pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Cover Image
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia; Foreman, Jeffrey - In: International journal of internet marketing and … 13 (2019) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
Cover Image
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H. - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Cover Image
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Cover Image
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Cover Image
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh; Nasiri, Sepideh; Rahmani, Donya; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Cover Image
Consumer mind-sets and attitudes towards online marketing messages
Sääksjärvi, Maria; Pol, Gratiana - In: International journal of internet marketing and … 4 (2007) 1, pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Cover Image
Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte; Spilker-Attig, Andrea Maria Renate - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10008656167