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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Culqui-Salazar, Raul Enrique"
~person:"Moschis, George P."
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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Culqui-Salazar, Raul Enrique
Moschis, George P.
Kwon, Eun Sook
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International journal of internet marketing and advertising : IJIMA
International journal of electronic marketing and retailing : IJEMR
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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2
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
3
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
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