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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Marketingmanagement
Werbewirkung
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
94
Social web
94
Advertising effects
52
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
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Virales Marketing
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Brand image
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social media
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Confidence
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consumer behaviour
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Kwon, Eun Sook
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
209
Journal of marketing communications
159
International journal of advertising : the review of marketing communications
147
Journal of retailing and consumer services
115
International journal of advertising : the quarterly review of marketing communications
94
Psychology & marketing
81
Journal of promotion management : innovations in planning and applied research
73
Journal of promotion management : JPM
68
Journal of advertising research
65
The journal of product & brand management
58
European journal of marketing : EJM
55
The journal of brand management : an international journal
55
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing letters : a journal of research in marketing
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Journal of marketing research : JMR
48
Asia Pacific journal of marketing and logistics
45
Journal of marketing
45
The journal of consumer marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
SpringerLink / Bücher
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of the Academy of Marketing Science
38
Marketing intelligence & planning
37
Marketing : ZFP ; journal of research and management
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of marketing management : MM
33
Journal of retailing
32
Journal of current issues and research in advertising : JCIRA
30
European journal of marketing
29
International journal of hospitality management
29
Journal of strategic marketing
28
Health marketing quarterly
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Young consumers : insight and ideas for responsible marketers
26
Cogent business & management
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of global marketing
24
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ECONIS (ZBW)
62
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1
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
3
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia
;
Foreman, Jeffrey
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
6
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
7
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
8
New insights into what drives internet advertising avoidance behaviour: the role of locus of control
Walsh, Michael Francis
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003977942
Saved in:
9
Consumer mind-sets and attitudes towards online marketing messages
Sääksjärvi, Maria
;
Pol, Gratiana
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Saved in:
10
Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003560369
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