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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
199
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108
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Assimakopoulos, Costas
4
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Rita, Paulo
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Antoniadis, Ioannis
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International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
2,197
Europäische Hochschulschriften / 5
534
Springer eBook Collection
524
Gabler Edition Wissenschaft
463
Springer eBook Collection / Business and Economics
430
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Discussion paper / Centre for Economic Policy Research
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DUV / Wirtschaftswissenschaft
118
International journal of advertising : the review of marketing communications
118
Journal of advertising research
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
116
Journal of marketing communications
113
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
112
The journal of personal selling & sales management : JPSSM
111
Gabler-Edition Wissenschaft
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Management science : journal of the Institute for Operations Research and the Management Sciences
100
Hamburger Schriften zur Marketingforschung
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
94
Springer eBook Collection / Business and Management
94
Edward Elgar E-Book Archive
92
International journal of hospitality management
91
Information systems research : ISR
90
International journal of electronic marketing and retailing : IJEMR
85
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Springer eBooks / Business and Economics
83
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
83
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ECONIS (ZBW)
199
USB Cologne (EcoSocSci)
4
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1
Cross cultural issues in e-advertising
Lee, Wei-Na
(
contributor
)
- In:
International journal of internet marketing and …
3,2
(
2006
)
Persistent link: https://www.econbiz.de/10004933323
Saved in:
2
Ethical issues in electronic marketing and advertising
MATTSSON, JAN
(
contributor
)
- In:
International journal of internet marketing and …
3,1
(
2006
)
Persistent link: https://www.econbiz.de/10004933324
Saved in:
3
Breaking the barriers : the role of the internet in the international marketing of SMEs
Vrontis, Demetris
(
contributor
)
- In:
International journal of internet marketing and …
4,2/3
(
2008
)
Persistent link: https://www.econbiz.de/10004933326
Saved in:
4
Selected papers on e-marketing : from the thirty-fifth European Marketing Academy Conference
Avlonitis, George J.
(
contributor
)
- In:
International journal of internet marketing and …
4,1
(
2007
)
Persistent link: https://www.econbiz.de/10004933327
Saved in:
5
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
6
Consumer attitude towards website advertising formats : a comparative study of banner, pop-up and in-line display advertisements
Le, Tri D.
;
Hien Vo
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011844669
Saved in:
7
Perception of humour banner advertising : a conceptual framework
Makienko, Igor
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011316779
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
10
Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge
;
Arias-Oliva, Mario
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
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