Consumer attitude towards website advertising formats : a comparative study of banner, pop-up and in-line display advertisements
Tri D. Le and Hien Vo
| Year of publication: |
2017
|
|---|---|
| Authors: | Le, Tri D. ; Hien Vo |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 3, p. 202-217
|
| Subject: | consumer attitude | web advertising | internet advertising | ad format | Vietnam | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Website | Werbung | Advertising | Viet Nam |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844669