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Factors identification : a model of unplanned multi-generational consumers' electronic purchasing decision
Kumar, Anil; Dash, Manoj Kumar - In: International journal of internet marketing and … 9 (2015) 2, pp. 141-160
Persistent link: https://www.econbiz.de/10011497562
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Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai; Chong, Siong Choy; Bin Ismail, Hishamuddin; … - In: International journal of internet marketing and … 9 (2015) 3, pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
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Online reviews and its impact on brand equity
Chakraborty, Uttam; Bhat, Savita - In: International journal of internet marketing and … 12 (2018) 2, pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
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Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru; Erkan, İsmail; Mogaji, Emmanuel - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
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Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
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Determinants of customer satisfaction and loyalty in e-commerce settings : an emerging economy perspective
Goutam, Doddahulugappa; Gopalakrishna B. V.; Ganguli, … - In: International journal of internet marketing and … 15 (2021) 3, pp. 327-348
Persistent link: https://www.econbiz.de/10012598994
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Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha; Jain, Kokil - In: International journal of internet marketing and … 14 (2020) 4, pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
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Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak; Mishra, Amar Kumar; Bisht, Swati - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
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Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
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Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet; Sharma, Rishi R. - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 353-369
Persistent link: https://www.econbiz.de/10014318230