//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mature Consumer Awareness and...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Internet
2
Internet marketing
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
cartoons
2
Elderly people
1
advertising
1
advertising design
1
banner advertising
1
cartoon ads
1
consumer behaviour
1
control theory
1
internet adoption
1
internet advertising
1
offensive advertising
1
offensive products
1
older consumers
1
product involvement
1
Ältere Menschen
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Moschis, George P.
3
Jul Thanasrivanitchai
1
Pakakorn Rakrachakarn
1
Rakrachakarn, Pakakorn
1
Shannon, Randall
1
Thittapong Daengrasmisopon
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of the Academy of Marketing Science
13
Journal of Business Research
8
Journal of business research : JBR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
International journal of consumer studies
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of consumer behaviour : an international research review
3
Journal of retailing
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of retail & distribution management
2
Journal of Consumer Affairs
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
Journal of marketing theory and practice
2
Services marketing quarterly
2
Springer eBook Collection
2
The journal of services marketing
2
Advances in marketing and public policy : a research annual
1
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal
1
Business Horizons
1
Business horizons
1
Cogent Business & Management
1
Cogent business & management
1
Economics Papers from University Paris Dauphine
1
Financial Services Review
1
Health marketing quarterly
1
International journal of electronic marketing and retailing : IJEMR
1
International research in the business disciplines
1
Journal of Consumer Marketing
1
Journal of Services Marketing
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Explaning older consumers' low use of the internet
Jul Thanasrivanitchai
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
Saved in:
2
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
3
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->