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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
199
Online-Marketing
199
Consumer behaviour
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Social Web
108
Social web
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Advertising effects
50
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social media
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Assimakopoulos, Costas
4
Erkan, Ismail
3
Pentina, Iryna
3
Rita, Paulo
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
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Boutsouki, Christina
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Jiang, Pingjun
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Koh, Anthony C.
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Kwon, Eun Sook
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Logan, Kelty
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Lorenzo-Romero, Carlota
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Loureiro, Sandra Maria Correia
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Moro, Sérgio
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Moschis, George P.
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Ramos, Ricardo F.
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Wu, Linwan
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Abhijith, U.
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
354
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Journal of retailing and consumer services
251
SpringerLink / Bücher
174
Technological forecasting & social change : an international journal
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
142
Journal of advertising research
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
119
International journal of advertising : the review of marketing communications
117
Information systems research : ISR
114
Journal of marketing communications
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
International journal of hospitality management
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Springer eBook Collection
101
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Tourism management : research, policies, practice
96
International journal of electronic marketing and retailing : IJEMR
90
Journal of internet commerce
85
Industrial marketing management : the international journal for industrial and high-tech firms
80
Electronic commerce research
79
Journal of promotion management : innovations in planning and applied research
78
Cogent business & management
77
International journal of business information systems : IJBIS
75
International journal of technology marketing : IJTMkt
69
Journal of management information systems : JMIS
69
Psychology & marketing
69
International journal of advertising : the quarterly review of marketing communications
67
International journal of e-business research : an official publication of the Information Resources Management Association
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
65
Business horizons
60
Journal of travel and tourism marketing
60
Information economics and policy : IEP
59
The journal of product & brand management
58
International journal of contemporary hospitality management
57
Journal of electronic commerce research : JECR
57
Journal of marketing
57
Journal of promotion management : JPM
56
CESifo working papers
55
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ECONIS (ZBW)
201
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1
The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
Saved in:
2
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
3
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
4
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
5
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
6
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
7
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
8
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
9
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
10
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
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