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Factors of continually using branded mobile apps : the central role of app engagement
Wu, Linwan - In: International journal of internet marketing and … 9 (2015) 4, pp. 303-320
Persistent link: https://www.econbiz.de/10011497487
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Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.; Zhao-Serrano, Qianyu - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
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Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 18 (2023) 1, pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra; Tolba, Ahmed - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
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Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail; Elwalda, Abdulaziz; Rahman, Mushfiqur; … - In: International journal of internet marketing and … 13 (2019) 3, pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
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Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina - In: International journal of internet marketing and … 13 (2019) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
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Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna; Basmanova, Oksana; Sun, Qin - In: International journal of internet marketing and … 11 (2017) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
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The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan; Kachersky, Luke - In: International journal of internet marketing and … 7 (2012) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
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Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael; Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 6 (2011) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10009488628