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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Consumer behaviour
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Internet marketing
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Online-Marketing
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134
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134
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Fortin, David R.
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Rita, Paulo
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Pentina, Iryna
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Sanz Blas, Silvia
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Elwalda, Abdulaziz
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
2,246
Journal of retailing and consumer services
2,047
International journal of hospitality management
798
International journal of consumer studies
782
Psychology & marketing
759
SpringerLink / Bücher
698
NBER working paper series
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
599
Working paper / National Bureau of Economic Research, Inc.
534
NBER Working Paper
478
Management science : journal of the Institute for Operations Research and the Management Sciences
469
Asia Pacific journal of marketing and logistics
424
Journal of advertising research
422
The journal of product & brand management
410
European journal of marketing : EJM
409
Journal of marketing research : JMR
391
European Journal of Marketing
388
Tourism management : research, policies, practice
387
Journal of marketing communications
380
Journal of travel and tourism marketing
377
Technological forecasting & social change : an international journal
375
Journal of Consumer Marketing
374
The journal of brand management : an international journal
372
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
366
Cogent business & management
364
Journal of marketing management : MM
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of retailing
350
Journal of international consumer marketing
340
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
Journal of marketing
338
Marketing letters : a journal of research in marketing
331
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
328
Journal of the Academy of Marketing Science
319
International journal of retail & distribution management
315
The international review of retail, distribution and consumer research
314
Journal of fashion marketing and management
307
Journal of consumer behaviour : an international research review
302
International journal of contemporary hospitality management
297
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ECONIS (ZBW)
297
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1
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
5
The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process
Mohan, Geetha
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 417-432
Persistent link: https://www.econbiz.de/10012512670
Saved in:
6
Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
Saved in:
7
The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)
Moharrami, Morteza
;
Tahmasebi, Faramarz
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10012105488
Saved in:
8
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
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9
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
Saved in:
10
Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in
Malaysia
Yoong Ruey Yap
;
Nurlida Ismail
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
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