Online Advertising : A Study on Malaysian Consumers
Year of publication: |
2014
|
---|---|
Authors: | Jerome, Theresa ; Shan, Leong Wai ; Khong, Kok Wei |
Publisher: |
[S.l.] : SSRN |
Subject: | Malaysia | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprĂĽngliche Fassung des Dokuments July 17, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1644802 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Examining factors correlated with consumer online shopping behaviour
Mohd Suki, Norazah, (2013)
-
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan, (2015)
-
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes, (2021)
- More ...
-
Motivations of undertaking CSR initiatives by independent hotels : a holistic approach
Abaeian, Vahideh, (2019)
-
Ong, Fon Sim, (2018)
-
Building an integrated conceptual model of competitive learning capability
Muneeb, Dilnaz, (2019)
- More ...