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A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua; Chow, Cheris W. C.; Yang, Zhilin - In: International journal of internet marketing and … 7 (2012) 3, pp. 260-277
Persistent link: https://www.econbiz.de/10009576336
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A comparison of information searchers and e-shoppers on the perceptions of e-shopping factors: an assessment
Jun, Minjoon; Hu, Jing; Peterson, Robin T. - In: International journal of internet marketing and … 1 (2004) 2, pp. 204-228
Persistent link: https://www.econbiz.de/10008128332
Cover Image
A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua; Chow, Cheris W. C.; Yang, Zhilin - In: International journal of internet marketing and … 7 (2012) 3, pp. 260-277
Persistent link: https://www.econbiz.de/10010002961