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~isPartOf:"International journal of management and marketing research : IJMMR"
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Using big data to predict consumer responses to promotional discounts as part of sales & operations planning
Manikas, Andrew
;
Godfrey, Michael
;
Skiver, Ryan
- In:
International journal of management and marketing …
10
(
2017
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011799819
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