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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
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Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika; Ahuja, Vandana - In: International journal of management practice : IJMP 16 (2023) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10014315855