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~isPartOf:"International journal of management practice : IJMP"
~person:"Ahuja, Vandana"
~person:"Luoma-aho, Vilma"
~person:"Malthouse, Edward C."
~subject:"Consumer behaviour"
~subject:"Social Web"
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International journal of management practice : IJMP
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Metamorphosis : a journal of management research
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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
2
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
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