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The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
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Using judgmental modelling to assess the market for a new service
Naudé, Peter; Lockett, Alan G. - 1991
Persistent link: https://www.econbiz.de/10000827192
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Judgemental modelling and correspondence analysis as tools for market analysis : a case study in the plastics industry
Naudé, Peter; Lockett, Geoff - 1992
Persistent link: https://www.econbiz.de/10000834784
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The penetration of quantitative methods into management decision making in the United Kingdom
Naudé, Peter; Stray, Stephanie; Wegner, Trevor - 1990
Persistent link: https://www.econbiz.de/10000797663
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An application of judgmental modelling to the vendor selection process
Lockett, Geoff; Naudé, Peter; Gisbourne, Steve - 1991
Persistent link: https://www.econbiz.de/10000809729
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Winning and losing a large order : a case study using judgmental modelling
Lockett, Alan G.; Naudé, Peter - 1990
Persistent link: https://www.econbiz.de/10000785139
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Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Zsófia; Thiesbrummel, Christoph; Henneberg, Stephan - In: Journal of business research : JBR 68 (2015) 3, pp. 723-734
Persistent link: https://www.econbiz.de/10010496140
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When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed; Zaefarian, Ghasem; Robson, Matthew J. - In: Journal of business research : JBR 145 (2022), pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
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Social capital creation on professional sharing economy platforms : the problems of rating dependency and the non-transferability of social capital
Tóth, Zsófia; Nemkova, Ekaterina; Hizsák, Gábor; … - In: Journal of business research : JBR 144 (2022), pp. 450-460
Persistent link: https://www.econbiz.de/10013184999
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Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Najafi-Tavani, Zhaleh; Mousavi, Sahar; Zaefarian, Ghasem; … - In: Journal of business research : JBR 120 (2020), pp. 42-58
Persistent link: https://www.econbiz.de/10012417088