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~isPartOf:"International journal of management reviews : IJMR"
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International journal of management reviews : IJMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Loyalty programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
2
Loyalty Programmes: Current Knowledge and Research Directions*
Dorotic, Matilda
;
Bijmolt, Tammo H.A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-238
Persistent link: https://www.econbiz.de/10010002215
Saved in:
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