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~isPartOf:"Journal of marketing research : JMR"
~subject:"Brand image"
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Brand image
Konsumentenverhalten
Marktforschung
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Dahl, Darren W.
5
Dhar, Ravi
3
Patrick, Vanessa M.
3
Zhao, Min
3
Cheema, Amar
2
Du, Rex Yuxing
2
Fishbach, Ayelet
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International journal of market research
Journal of marketing research : JMR
Journal of business research : JBR
36
Qualitative market research : an international journal
30
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
19
Journal of retailing and consumer services
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Gabler Edition Wissenschaft
14
International journal of wine business research : IJWBR
14
Jahrbuch der Absatz- und Verbrauchsforschung
13
Journal of consumer behaviour : an international research review
13
SpringerLink / Bücher
13
Journal of the Academy of Marketing Science
12
Psychology & marketing
12
The marketing review
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
The journal of brand management : an international journal
11
Consumer goods Europe
10
International journal of consumer studies
10
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of fashion marketing and management
8
Marketing theory
8
Journal of business economics : JBE
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Amfiteatru economic : an economic and business research periodical
6
European journal of marketing
6
European journal of operational research : EJOR
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
Europäische Hochschulschriften / 5
5
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ECONIS (ZBW)
83
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1
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10
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83
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date (oldest first)
1
How experience variety shapes postpurchase product evaluation
Etkin, Jordan
;
Sela, Aner
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
Saved in:
2
Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
Saved in:
3
Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
Saved in:
4
Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
Saved in:
5
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
6
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
7
Disaggregate tree-structured modeling of consumer choice data
Currim, Imran S.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10001054427
Saved in:
8
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
9
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
10
Market basket applications on short web links
Gallagher, James
;
Smith, Christopher M.
- In:
International journal of market research
62
(
2020
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012214130
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