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Gain-probability diagrams in consumer research
Trafimow, David; Hyman, Michael R.; Kostyk, Alena; … - In: International journal of market research 64 (2022) 4, pp. 470-483
Persistent link: https://www.econbiz.de/10013258007
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
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Rethinking the market research curriculum
Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
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Consumer partnerships in research (CPR) checklist : a method for conducting market research with vulnerable consumers
Carlini, Joan; Robertson, Julia - In: International journal of market research 65 (2023) 2/3, pp. 215-236
Persistent link: https://www.econbiz.de/10014246986
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Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye; Khamis, Susie; Taylor, Maureen; Waller, David - In: International journal of market research 65 (2023) 6, pp. 796-811
Persistent link: https://www.econbiz.de/10014427218
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Seeing the bigger picture : why market research history matters?
Crawford, Robert - In: International journal of market research 64 (2022) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10012872698
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How MRS′ journal has contributed to the development of market and social research
Mouncey, Peter R. - In: International journal of market research 64 (2022) 2, pp. 200-226
Persistent link: https://www.econbiz.de/10012872699
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Considerations for conducting sensitive research with the LGBTQIA+ communities
Lewis, Clifford; Reynolds, Nina - In: International journal of market research 63 (2021) 5, pp. 544-551
Persistent link: https://www.econbiz.de/10012625153
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A meta-analysis of how country-level factors affect web survey response rates
Daikeler, Jessica; Silber, Henning; Bošnjak, Michael - In: International journal of market research 64 (2022) 3, pp. 306-333
Persistent link: https://www.econbiz.de/10013257985
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Using memes in online surveys to engage and motivate respondents
Roster, Catherine A. - In: International journal of market research 63 (2021) 6, pp. 754-771
Persistent link: https://www.econbiz.de/10012794285