//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Park, Jungkun"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
2
Advertising
1
Advertising effects
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Parfüm
1
Perfume
1
Personality psychology
1
Persönlichkeitspsychologie
1
Synergie
1
Synergy
1
Werbewirkung
1
Werbung
1
advertising
1
cross-media advertising synergy
1
media usage
1
mixture-amount model
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
Fallstudie
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Park, Jungkun
Pelsmacker, Patrick de
Romaniuk, Jenni
5
Barnham, Chris
4
Bronner, Fred
3
Dolnicar, Sara
3
Grün, Bettina
3
Hoog, Robert de
3
Bae, Young Han
2
East, Robert
2
Fei, Li
2
Guja Armannsdottir
2
Hand, Chris
2
Jin, Xiaotong
2
Koubaa, Yamen
2
Ma, Baolong
2
Moon, Sangkil
2
Pich, Christopher
2
Rossiter, John R.
2
Singh, Jaywant
2
Tanusondjaja, Arry
2
Wang, Gao
2
Warden, Clyde A.
2
Zhang, Lin
2
Abba, Mohammed
1
Aleksandrovs, Leonids
1
Anderson, Katherine
1
Anesbury, Zachary
1
Areni, Charles Scott
1
Arthur, Jeannie
1
Austin, Manila
1
Backhaus, Klaus
1
Banelis, Melissa
1
Bang, Juyoung
1
Bang, Nguyen
1
Barker, Ryan
1
Barnes, Stuart
1
Bell, Susan
1
Ben-Ur, Joseph
1
Beverland, Michael B.
1
Biraghi, Silvia
1
more ...
less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
35
Journal of retailing and consumer services
30
International journal of advertising : the quarterly review of marketing communications
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
5
International marketing review
5
Journal of marketing communications
5
Cogent business & management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
International journal of retail and distribution management
3
Psychology & marketing
3
The Cornell hospitality quarterly
3
The service industries journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of business performance management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->