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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
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Dwivedi, Yogesh Kumar
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of retailing and consumer services
19
Journal of business research : JBR
18
ERIM report series research in management
8
International journal of Indian culture and business management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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The marketing review
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Information systems management
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International journal of hospitality management
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Journal of electronic commerce research : JECR
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Journal of marketing
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The journal of brand management : an international journal
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Electronic government : EG; an international journal
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International journal of bank marketing
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International journal of consumer studies
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
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2
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
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